Dating sex affiliate group dating website nyc
it’s simply the most risky model for them, that’s why they try to be careful.This is the next step from SOI, one more action is required form the user – email verification.
I always love to get info directly from the “horses mouth” so to speak, First of all, we need to define the online dating business itself…
The willingness of users to confirm their email depends on the overall picture of the audience you target for. You will always have a higher conversion rate on desktop offer, compared to mobile offers.
For user it is easier to access the mailbox on the computer. it’s pretty hard to estimate, but we expect 35-50% conversion rate from SOI to DOI at least.
Here is a rather funny story for you if you want to read about it more, a dating site in Japan had only 1 real female member …
out of 2.7 million total members 🙂 Source : single dating site or app has a similar user conversion flow: get the users to register, motivate them to make a profile and if possible, have them become paying members.