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Established in 1921 by local Atlantic City businessmen as a way to extend the summer season, The Miss America Organization has since grown to become one of the most recognizable household names in America.
Each individual winner’s prize would be an all expense paid trip to Atlantic City’s Second Annual Fall Frolic as an honored guest.
Lesser awards to finalists include swimwear and trophies by designer Annette Kellerman, a woman widely known for her scandalous 1907 arrest for indecent exposure.
While trying to popularize wearing a one-piece swimsuit with tights instead of the standard bloomers, Annette’s involvement raised many eyebrows. C.” for 1922 already selected, Margaret Gorman received a new title, “Miss America”.
By September 1922 she became known as “Miss America.” In the ensuing years it would grow and reflect some of the most powerfully held attitudes towards what it meant to be an ideal American woman. In the decades just prior to its creation, there was a marked transformation around women’s roles in society.
The years from 1900 to 1920 were rich with expanding social, political and cultural activity for women.