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For example, it might end up that a similar taste in music might be more important than sharing a similar personality trait.” Users on the app then receive a list of potential matches sorted by Affinity Score in descending order, with the highest possible Affinity score to reach set at 1000.

Knocking away geolocation boundaries, the app will match users from around the world, as well as in their local space and among their Facebook friends list.

“The score allows people to find other like-minded people, but it also makes it possible to create a universal discovery capability where we can recommend almost anything based on what ‘people like you’ did before you,” said Stockwell.

“For example, if you were going on a trip to New York, we could eventually tell you which neighbourhood to stay in, where to eat, what bars to go to, what shows you should see and even what time of year to go.

However, despite the thoughts of vocal groups on social media, data shows that the connection app market continues to surge, and is expected to grow year-on-year.Despite being blamed by the United Nations for causing a spike in HIV cases amongst teens in Asia, dating or ‘connection’ apps continue to weave their way into the fabric of society, thanks to the leading players in the market like Tinder, and the surprisingly popular Christian Mingle.While themselves only a few years old, these large-scale platforms are challenged by even newer kids on the block, with a string of startups working to disrupt the connection experience.Among the new players in the space is Affinity, an app focusing on the friendship side of the connection market.Combining psychometrics, or the measure of one’s psychology, with machine learning, the Affinity platform generates an “Affinity Score” which is used to match users on the platform.

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