Marketing statistics for dating websites

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A website may be accessible via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site.Websites can have many functions and can be used in various fashions; a website can be a personal website, a commercial website for a company, a government website or a non-profit organization website.Web users are busy: they want to get the straight facts.Also, credibility suffers when users clearly see that the site exaggerates.To measure the effect of some of the content guidelines we had identified, we developed five different versions of the same website (same basic information; different wording; same site navigation).We then had users perform the same tasks with the different sites.As shown in the table, measured usability was dramatically higher for the concise version (58% better) and for the scannable version (47% better).

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We had expected that users would like this version better than the promotional site (as indeed they did), but we thought that the performance metrics would have been the same for both kinds of language.

As it turned out, our four performance measures (time, errors, memory, and site structure) were also better for the objective version than for the promotional version.

(Update: a newer study found that users read email newsletters even more abruptly than they read websites.) As a result, Web pages have to employ scannable text, using We found that credibility is important for Web users, since it is unclear who is behind information on the Web and whether a page can be trusted.

Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links.

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