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In 1580 the Portuguese crown was united in a personal union with the Spanish crown, with which the Dutch Republic was at war.The Portuguese Empire therefore became an appropriate target for Dutch military incursions.Some fleets were lost, but most were successful, with some voyages producing high profits.In March 1599, a fleet of eight ships under Jacob van Neck was the first Dutch fleet to reach the 'Spice Islands' of Maluku, the source of pepper, cutting out the Javanese middlemen.The adaptability, elegance, flexibility, simplicity, symbolism, and symmetry were considered notable characteristics of the VOC's well-designed monogram-logo, those ensured its success at a time when the concept of the corporate identity was virtually unknown.The “United East Indian Company”, or “United East Indies Company” (also known by the abbreviation “VOC” in Dutch) was the brainchild of Johan van Oldenbarnevelt, the leading statesman of the Dutch Republic.View of Table Bay with ships of the Dutch East India Company (VOC), c. In the 1600s the size of the Dutch merchant fleet probably exceeded the combined fleets of England, France, Spain, Portugal, and Germany.was originally established as a chartered company in 1602, when the Dutch government granted it a 21-year monopoly on the Dutch spice trade.

The commercial networks of Dutch transnational companies, like the VOC and WIC/GWIC, provided an infrastructure which was accessible to people with a scholarly interest in the exotic world.The company's economic activity in Mauritius largely contributed to the extinction of the dodo, a flightless bird that was endemic to the island.Around the world and especially in English-speaking countries, the VOC is widely known as the "Dutch East India Company".A pioneering early model of the multinational corporation in its modern sense, the company is also often considered to be the world's first true transnational corporation. In the early modern period, the VOC was also the driving force behind the rise of corporate-led globalization, corporate power, corporate identity, corporate culture, corporate social responsibility, corporate ethics, corporate governance, corporate finance, and financial capitalism.As a transcontinental employer, the company was an early pioneer of outward foreign direct investment at the dawn of modern capitalism.

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