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For longer forms, there’s nothing more annoying than having to resubmit all of your information again just because you made one silly mistake.And in an infographic by Invesp, losing customers due to submission errors ranked in the top 10 of conversion problems during checkout.From the screenshot below, you’ll see that Mind Meister allows users to pay with several credit cards, Pay Pal, or a coupon.Honestly, do we really need another username and password to remember? And why would anyone want to put up a wall like that preventing people from paying.
As you’ll notice from the screenshot above, Apple gives customers the option to sign up at the end of the checkout process instead of forcing them to hand over their data at the beginning.
For instance, a good combination would be to allow direct bank transfers and payments from all major credit cards.
In the end, it all depends on who you’re catering to.
What’s more, a report published by Forrester found that 11% of U. adults abandoned an online purchase because they either didn’t want to register or the site was asking for too much information.
To make sure you don’t lose customers because you’re asking for too much, follow Buffer’s example with their payment form.