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Because the show could not find an audience against Today (and its anchor team of Jim Hartz and Barbara Walters), ABC sought a new approach.The network found that one of its affiliates, WEWS in Cleveland, Ohio, had been pre-empting AM America in favor of airing a locally produced show called The Morning Exchange.On August 30, 1976, Tom Brokaw began anchoring Today while the program began a search for a female co-host.Within a year, Today managed to beat back the Good Morning America ratings threat with Brokaw and new co-host Jane Pauley, featuring art and entertainment contributor Gene Shalit.Good Morning America has been the most watched morning show in total viewers and key demos each year since Summer 2012.It overtook its rival for a period from the early to mid-1980s with anchors David Hartman and Joan Lunden, from the late 1980s to the mid-1990s with Charles Gibson and Lunden, and in April 2012 with Roberts and Stephanopoulos.The partnership ended on February 20, 1987, when Hartman retired after 3,189 broadcasts.After Hartman's departure, Lunden was paired with ABC News correspondent Charles Gibson on February 23, 1987, which ultimately resulted in ratings for the program skyrocketing.

with Peter Jennings and Robert Kennedy reading the news.At the outset, Good Morning America was a talk program with a main host, Hartman, who was joined by a sidekick co-host; Dussault and Hill were scripted as less-than-equal hosts.In 1980, an exasperated Hill left Good Morning America after run-ins with Hartman, who was said to have "had a problem with strong women." She was replaced by Joan Lunden, then a reporter at ABC's New York City flagship station WABC-TV.Good Morning America continued to threaten Todays ratings dominance into the 1980s, especially after Brokaw left the latter program to become co-anchor of NBC Nightly News with Roger Mudd for 17 months before being named sole anchor of that program.For the first time, Good Morning America became the highest-rated morning news program in the United States as Today fell to second place.

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